Overview -  2015

An augmented reality app allowing a global cosmetics brand to extend their brand reach using a new platform for communication. A user may scan a product and view product details, related product reviews, tutorial videos and purchase product, all displayed within an augmented reality landscape via users' mobile device. Louise lead the concept and ux design experience for the app, created a prototype for their global conference showcase and provided art direction for the conference video.

Project work included:

- developing creative and strategic briefs

- requirements gathering and analysis

- site map development

- user journeys

- art direction of conference demo

- prototype development

- ux project roadmap

- competitive analysis

- concept testing + analysis

- art direction of video promo

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