overview 2012-2013

Louise worked at Albion London for Chemist Direct

Chemist Direct hired Albion London to perform a short discovery phase to capture some quick win recommendations. What emerged was an extensive list of recommendations presented to the CEO. A final UX presentation was delivered to investors in order to gain more funding, which led to a full UCD and branding engagement with Albion, which Louise led, until her maternity leave in April 2013. The project is now live at www.chemistdirect.com



project work included:

- stakeholder interviews across multiple business units

- requirements gathering and analysis

- large scale site map

- detailed sprint plans

- complex user journeys

- detailed content audit

- focus group, one to one interviews and online surveys

- responsive wireframes + Axure prototypes

- project schedule and roadmap

- screen designs and journeys for user testing team

- user test script and plan

- responsive grid system

- competitive analysis

- concept testing


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