overview - 2016
Used by over 3 million people worldwide, Mendeley helps users search and sort references, documents and notes in one place across multiple devices. They've also launched social and collaborative tools to allow groups to tackle research assignments, share feedback and write papers with collaborators. Elsevier, the parent company, has invested heavily in creating new social features within Mendeley, however these new features are not integrated with the traditional reference management products.
As a result, market penetration for the social features is low and will not reach the ambitious targets for monthly active users.
This strategy and discovery project aims to synthesize and translate research into actionable insights, concepts and solutions, providing strategic and tactical recommendations for product integration and social collaboration.
project work included:
- strategic recommendations roadmap
- requirements gathering and analysis
- user journeys
- rapid iterative user testing
- multiple workshops
- competitive analysis
- stakeholder, SME and user interviews
- quantitative surveys