overview - 2012
Louise worked at Albion London for Telefonica/O2
Telefonica came to Albion with the concept. They understood that smartphone users were increasingly using OTT (over the top) communication apps like Skype, Viber and Whatsapp instead of native operator services. Rather than make a defensive move, they’d decided to beat them at their own game, by making an OTT app that offered a better experience.
Louise lead the team to deliver with an agressive timeframe of 100 days to design, build and launch the iphone app, with a fraction of that to complete the UCD process to include:
- research + requirements gathering
- user journey
- prototype testing
- developing ux styleguide for iPhone and Android
A day after the iPhone assets were delivered, we started work on the Android version.
A day after the launch of the iphone app, Tu Me was the number one free app in Spain and ahead of big players, Viber, Whatsapp and even Facebook in the UK.