COURSE FOR WELLNESS ENTREPRENEURS
THE BUSINESS OF WELLNESS
An 8-week digital course for wellness entrepreneurs ready to grow their business, build their communities, and serve more of their ideal students with authenticity and ease.
FEATURED ON
Let’s face it… there’s a lot more to owning a wellness business than being a great teacher or coach.
You have to actually know how to market your business strategically
to reach those you want to serve and make a real impact.
I was just like you.. So busy teaching yoga classes and running workshops, that I didn’t know where to start marketing my business on social media once it took off during the pandemic. Whilst pivoting to online teaching, I had to quickly learn new technologies, buy new gear, and support my students’ mental health.
Lucky for me…
I learned how to draw on my years of experience as a digital designer and wellness entrepreneur to cultivate conscious connections and build an audience of potential students online in a way that doesn’t feel pushy or inauthentic.
I've seen a need to use my years of design experience to help other yoga teachers and wellness experts get clarity on their offerings, define their brand and market themselves. I created the Business of Wellness course and community to help other teachers, healers, and coaches struggling to create the same sacred space online and for in-person events.
So why does creating a marketing strategy for your wellness business feel like your first time doing downward dog in a class full of strangers?
Nearly all of the yoga teachers and wellness entrepreneurs I’ve talked to feel overwhelmed with social media and the technology required to market and promote themselves. This course shifts negative thoughts into a higher vibration by honouring your wisdom and implementing practical strategies, like:
☽ Social media is intimidating → How do I build an engaged following? Do I have to show my face in Reels? Are hashtags even still a thing?
☽ Creating an email list is hard → How many emails do I send? What should those emails be about? Will subscribers get sick of hearing from me?
☽ The tech involved with online courses is scary → How do I know which platforms to use? Where do I even begin with writing content that my audience needs? What if I invest all of this time and energy and no one buys?
☽ Imposter Syndrome → Do I really know enough to talk about this? Other people have more training than I do. Can I really compete? How do I carve out my own niche in the wellness industry?
THE TRUTH IS…
You’re a teacher, a healer, a coach, not a brand and marketing expert.
So, you can keep:
☽ Staying where you are and not utilizing the power of digital marketing to reach a global audience
☽ Posting on Instagram once a week, praying that it will be enough to pique someone’s interest
☽ Putting off building that course and never have a stream of “passive income”
☽ Avoiding starting your email list because you’re missing how an engaged audience can impact your business
☽ Making excuses for your lack of progress and feeling burned out instead of manifesting your dreams
OR, step into your power:
☽ Discover your unique ability to grow authentically
☽ Learn how to connect with your community and expand your offerings intentionally, for more meaningful impact
☽ Find more freedom to hone your skills and serve as many people as possible, creating greater financial stability
☽ Stop letting imposter syndrome hold you back from reaching your full potential and start building your online presence with confidence
☽ Achieve a work-life balance that gives you more freedom and power over your life and your dreams
I’ve woven my skills as a designer with my years of yoga practice to create the Business of Wellness course and community to help you step deeply into your purpose and expand confidently into the world with your unique offerings.
It’s time to ditch the overwhelm and gain clarity on your brand and offerings so you can FINALLY get the freedom you’ve always craved.
Whether you aspire to run retreats in exotic places, open a studio or teach online, this course helps you craft your brand + marketing strategy with authenticity and ease.
You…
☽ have a website or social media account, but you’re not sure how to use them to grow your business
☽ want to create online courses or a membership that sells, but you’re not sure where to start
☽ aren’t sure who your dream students are or how to communicate with them
☽ need help marketing your services to stand out in the ever-changing online market
☽ feel overwhelmed by technology and how to implement your ideas
☽ want to get paid what you're worth!
ARE YOU READY TO…
Say yes to getting clear on what you want for yourself and your biz?
Build an engaged audience and grow your community?
Shift your mindset and expand your skills as an entrepreneur?
Create consistent rituals that allow you to discover your fullest potential?
WHAT YOU’LL LEARN
When you begin promoting your wellness business, there are a lot of moving parts - Instagram, YouTube, Facebook, Tik Tok, Reels, organic marketing, blogs, podcasts, hashtags, SEO, course creation - and THE BUSINESS OF WELLNESS teaches you how it all fits together.
What's Included
Six thought-provoking and actionable modules to get your business going + growing
Three live coaching sessions for support + guidance - ask questions, get feedback, learn from each other
A private group to foster community + stay motivated throughout the training
LIFETIME access to all course content (for the life of the course)
Downloadable worksheets, resource lists and checklists
Earn 27 CPD hours certified by Yoga Alliance Professionals
what you’ll learnGet accountability, guidance, and motivation with six thought-provoking and actionable modules to get your business going and growing.
We begin Monday 29 April, 2024
Course Modules
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MODULE 1 - BUILDING YOUR BRAND MINDFULLY
Your brand should be a reflection of who you are, what you believe in and what you stand for. In this module, learn to:
- Clarify your core values
- Understand your dharma or purpose
- Create your brand attributes
- Use productivity tools to save time
- Build and grow your brand authentically
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MODULE 2 - KNOWING AND GROWING YOUR AUDIENCE
Do you know who your audience is, what their pain points are and how you can serve them? Learn how to:
- Define your target audience
- Know your competition
- Build trust with glowing reviews
- Receive feedback with love and gratitude
- Use productivity tools to save you time
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MODULE 3 - CREATING CONTENT THAT CONNECTS
Your business is an extension of your heart. Align your content to that. Learn how to:
- Create a content plan that's authentic
- Build consistent messaging across all platforms
- Create content once and share everywhere
- Leverage AI tools to support your business
- Use productivity tools to save you time
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MODULE 4 - BUILDING YOUR PUBLIC PERSONA
Not a good photographer? Hate having your photo taken? Let’s change that! In this module we’ll learn to:
- Plan and book your photoshoot
- Create a mood board and shot list
- Create a checklist for your shoot
- Work with a photographer, models, and props
- Build a library of content that really lasts!
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MODULE 5 - LEVERAGING THE POWER OF EMAIL
Emails are GOLD! Learn why. In this module we’ll learn:
- Why email lists are vital to your success
- What an email sequence is
- The anatomy of a great newsletter
- How chatGPT can help your productivity
- Tools for building your newsletter and growing your list
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MODULE 6 - MARKETING MASTERY
Discover top digital marketing trends to be aware of. In this module, learn to:
- Attract your dream audience with lead magnets
- Leverage artificial intelligence to save time
- Use short form videos to connect with your audience
- Diversify your offers
- Embrace change and pivot to success
Wait, there's more!
When you enroll, you’ll also get these 4 bonuses!
Bonus #15 Ways to Find + Attract Your Dream Clients
In this workshop, we'll explore key strategies to understand and connect with your target audience effectively.
Bonus #2Clarity of Intention
Workshop
A vision and goal setting workshop to help you dig deeper into your goals and dreams and put a plan into practice.
Bonus #3How to Use ChatGPT Prompts to Empower Your Wellness Business
Learning new technologies can be overwhelming. This workshop shows you easy ways to use ChatGPT to support your business authentically.
Bonus #431 ChatGPT Prompts For Wellness Entrepreneurs
A companion guide to the ChatGPT masterclass, this downloadable PDF gives you exact examples I use to get the most out of ChatGPT, broken down by categories.
MONEY-BACK GUARANTEE
Because I believe in the value of this course and how it can transform your skills as a business owner, I am offering a
No Questions Asked, 14-Day Money Back Guarantee.
All you need to do is submit your worksheets to demonstrate that you are showing up and doing the work. If this program is still not the right fit for you, you will get a full refund.
I’m Louise Bartlett, an award-winning designer and yoga teacher.
With 24 years experience building brands and studying yoga, I know first hand how to build heart-centered, digital businesses. I’m passionate about guiding and supporting other wellness entrepreneurs with their business growth.
My journey into creative entrepreneurship started when I created Beatnik Bags, designing yoga mat bags, backpacks and purses sustainably with end of season fabrics, and recycled materials in 1999.
I saw a need for beautiful yoga mat bags. I couldn't find any that I liked that was a fitting container to my mat, my sacred place - so I started making my own. In 2004, I won an award for Most Innovative Small Biz in San Francisco with Beatnik Bags.
What Happy Students Are Saying
“I would highly recommend Louise’s course for anyone who is struggling or would like to know more about how to market themselves online. Louise was very generous with her time and shared her own experiences and tips on how to get the best results!”
“Really enjoyed Louise’s Business of Wellness course! I would highly recommend it. She is a wealth of information and so wonderfully organized and inspiring.”
“The real life examples that Louise offers helped me see the potential and clarity of my ideas. From the design of a website with an understanding of certain colours means to choosing a font that complements the content. The course helped me realise that I can do much more than I am doing AND I have to also create more structure in my working days, take the time to look at social media stats, invest in a photoshoot and be more professional to reach a wider audience and build a more financial stable business.”
Frequently Asked Questions
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This course is for yoga teachers, spiritual healers, coaches or wellness entrepreneurs who need help building a digital brand and growing a business authentically and in alignment with your values.
If you’re just starting your business, you’re trying to transition from your side hustle or maybe you’re a seasoned wellness practitioner - this course will help you gain clarity around your brand, your vision and your offerings.
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The course will begin on MONDAY 29 APRIL, 2024, running for 8 weeks, but thanks to your lifetime access you can continue to access the teaching materials, Q+A calls, bonus masterclasses, support and community for as long as you need!
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The modules are designed to build upon each other - meaning they should be watched in order.
Each module is broken down into individual lessons (10-20 minutes each) that you can watch again and again. A new module will be released each week and the private community will keep you engaged and motivated to continue learning.
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As with all learning experiences, you’ll get out of it what you put into it. Expect to spend 2-4 hours each week on the homework.
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Don’t worry, ALL of the live sessions are recorded and will be available within 24 hours. You’ll get access to ALL course materials for the LIFE of this course.
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Yes, I offer flexible payments. You can choose to pay one payment of £457, or 3 monthly payments of £170 (billed on the day of purchase, half way through the course and at the end.)
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Great! Email hello@louisebartlett.com and a member of our little team will get back to you ASAP!
If you're passionate about making an impact in the world with your unique gifts, this course is for you.
✔ Re/discover your dharma (your calling) and weave it into your brand
✔ Gain clarity and vision around your brand and your offerings
✔ Discover new tools and tips to help you save time
✔ Consistently create content with confidence
✔ Create reusable systems to get you further
✔ Attract + connect with your perfect audience
More Happy Students
“It’s a content-rich course delivered in a supportive environment and offering great value for money.”
“There are so many individuals like myself that need guidance with their business, this ticks a lot of boxes, identifying my business, social media, marketing and so much more.”
“The course has given me the confidence to develop my business in a way that is authentic and meaningful for me. I loved every module, from the beginning of the course where we were encouraged to understand our dharma and purpose and think authentically about our core values – this made me realise the course was the right fit for me – all the way through to learning about various tools to create and define my brand and how to know and grow my audience.
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