8 WEEKS
THE BUSINESS OF WELLNESS
MINDSET + MARKETING MADE EASY
A digital course for wellness experts ready to grow their business, build their communities & serve more of their dream audience with authenticity & ease.
DOES THIS SOUND FAMILIAR?
“How do I turn followers into paying customers?”
"I really struggle to come up with new + interesting ideas for my Instagram posts every day."
“I don’t know how to market myself online”
“I’m overwhelmed by social media and don’t know where to start!”
"Just tell me how to get started! It's all so complicated!"
Let’s face it… there’s a lot more to owning a wellness biz than being a great teacher, coach or practitioner.
You have to actually know how to market your business strategically to reach the people you want to serve and make a real impact.
When I completed my 200 hr and 300 hr teacher trainings, I had NO support with the ‘business side’ of yoga and wellness. I was just like you.. So busy teaching yoga classes and running workshops, that I didn’t know how to start marketing my business on social media. During the pandemic, whilst pivoting to online teaching, I had to quickly learn new technologies, buy new gear, and support my students’ mental health.
Lucky for me…
I learned how to draw on my 24 years of experience as a digital designer and wellness entrepreneur to build an audience of potential students online in a way that doesn’t feel pushy or inauthentic – in fact, it’s the opposite.
I get to help other yoga teachers and wellness experts gain clarity on their offerings, define their brand and market themselves confidently.
I created The Business of Wellness: Mindset + Marketing Made Easy course and community to help other teachers, healers, and coaches serve more people.
FEATURED ON
So why does creating a marketing strategy for your wellness business feel like your first time doing downward dog in a class full of strangers?
Nearly all of the yoga teachers and wellness entrepreneurs I’ve talked to feel overwhelmed with social media and the technology required to market and promote themselves. This course shifts negative thoughts into positive mindsets by honouring your wisdom and implementing practical strategies, like:
☽ Social media is intimidating → How do I build an engaged following? Do I have to show my face in Reels? Are hashtags even still a thing?
☽ Creating an email list is hard → How many emails do I send? What should those emails be about? Will subscribers get sick of hearing from me?
☽ The tech involved with online courses is scary → How do I know which platforms to use? Where do I even begin with writing content that my audience needs? What if I invest all of this time and energy and no one buys?
☽ Imposter Syndrome → Do I really know enough to talk about this? Other people have more training than I do. Can I really compete? How do I carve out my own niche in the wellness industry?
THE TRUTH IS…
You’re a teacher, a healer, a coach, not a brand and marketing expert.
So, you can keep:
☽ Staying where you are and not utilising the power of digital marketing to reach a global audience
☽ Posting on Instagram once a week, praying that it will be enough to pique someone’s interest
☽ Putting off building that course and never have a stream of “passive income”
☽ Avoiding starting your email list because you’re missing how an engaged audience can impact your business
☽ Making excuses for your lack of progress and feeling burned out instead of manifesting your dreams
OR, step into your power:
☽ Discover your unique ability to grow authentically
☽ Learn how to connect with your community and expand your offerings intentionally, for more meaningful impact
☽ Find more freedom to hone your skills and serve as many people as possible, creating greater financial stability
☽ Stop letting imposter syndrome hold you back from reaching your full potential and start building your online presence with confidence
☽ Achieve a work-life balance that gives you more freedom and power over your life and your dreams
I'm giving it all away, my 24 years of brand and marketing expertise!
I’ve woven my skills as a designer with my years of yoga practice to create the Business of Wellness: Mindset + Marketing Made Easy to help you step deeply into your purpose and expand confidently into the world with your unique offerings.
It’s time to ditch the overwhelm and gain clarity on your brand and offerings so you can FINALLY get the freedom you’ve always craved.
Whether you aspire to run retreats in exotic places, open a studio or practise, or teach online, this course helps you craft your brand + marketing strategy with authenticity and ease.
You…
☽ have a website or social media account, but you’re not sure how to use them to grow your business
☽ want to create online courses or a membership that sells, but you’re not sure where to start
☽ aren’t sure who your dream students are or how to communicate with them
☽ need help marketing your services to stand out in the ever-changing online market
☽ feel overwhelmed by technology and how to implement your ideas
☽ want to get paid what you're worth!
ARE YOU READY TO…
Say yes to getting clear on what you want for yourself and your biz?
Build an engaged audience and grow your community?
Shift your mindset and expand your skills as an entrepreneur?
Create consistent rituals that allow you to discover your fullest potential?
I’m Louise Bartlett, an award-winning designer and yoga teacher.
With 24 years experience building brands and studying yoga, I know first hand how to build heart-centered, digital businesses. I’m passionate about guiding and supporting other wellness entrepreneurs with their business growth.
My journey into creative entrepreneurship started when I created Beatnik Bags, designing yoga mat bags, backpacks and purses sustainably with end of season fabrics, and recycled materials in 1999.
I saw a need for beautiful yoga mat bags. I couldn't find any that I liked that was a fitting container to my mat, my sacred place - so I started making my own. In 2004, I won an award for Most Innovative Small Biz in San Francisco with Beatnik Bags.
What Happy Students Are Saying
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![Photo of Lucy Ranson]()
"I would highly recommend Louise’s course for anyone who is struggling or would like to know more about how to market themselves online. Louise was very generous with her time and shared her own experiences and tips on how to get the best results!"
Lucy Ranson, Yoga Teacher
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![Laura Gould, Health and Wellness Coach]()
"Really enjoyed Louise’s Business of Wellness course! I would highly recommend it. She is a wealth of information and so wonderfully organized and inspiring."
Laura Gould, Healh & Wellness Coach
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![Emma Heald, Yoga Teacher]()
"The real life examples that Louise offers helped me see the potential and clarity of my ideas. The course helped me realise that I can do much more than I am doing AND I have to also create more structure in my working days, take the time to look at social media stats, invest in a photoshoot and be more professional to reach a wider audience and build a more financial stable business."
Emma Heald, Yoga Teacher & Mentor
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![Sheila A, Yoga Teacher]()
"The course has given me the confidence to develop my business in a way that is authentic and meaningful for me. I loved every module, from where we were encouraged to understand our dharma and purpose to thinking authentically about our core values – this made me realise the course was the right fit for me."
Sheila A., Yoga Teacher
If you're passionate about making an impact in the world with your unique gifts, this course is for you.
✔ Re/discover your dharma (your calling) and weave it into your brand
✔ Gain clarity and vision around your brand and your offerings
✔ Discover new tools and tips to help you save time
✔ Consistently create content with confidence
✔ Create reusable systems to get grow your biz
✔ Attract + connect with your perfect audience
✔ Get lifetime access to this course and all future updates