What Are Brand Guidelines? A Beginner's Guide for Heart-Centered Entrepreneurs
If you’ve ever found yourself staring at a blank Canva page thinking,
"What font did I use last time?"
or
"Why does my Instagram feel nothing like my website?"
—you’re not alone.
Branding doesn’t come naturally to most spiritually-minded entrepreneurs.
But here’s the good news: it doesn’t have to feel hard, confusing, or “not you.”
In this post, I’m going to break down:
What brand guidelines actually are (no jargon)
What’s included in a brand guideline document
How to build a brand from the heart (not just the head)
How branding adds value to your business—and your confidence
Plus, I’ve got Canva brand guideline template that I know you’ll love
What Are Brand Guidelines?
Brand guidelines are like your business’s sacred blueprint.
They’re a document (digital or printed) that lays out how your brand looks, feels, and communicates across everything you create—from Instagram posts to client proposals.
Think of them as your branding compass.
They help you stay aligned, consistent, and confident every time you show up online and in-person.
What’s Included in Brand Guidelines?
A great brand guideline document will usually include:
Your brand purpose + mission statement
Your core values (the soul of your business)
Your mood board of colours, textures, and images that resonate
Your ideal client (we call her your Soul Client™)
Your primary logo + logo variations
Your colour palette with hex codes
Your font combinations
Examples of your imagery style (photos, illustrations, icons)
How your brand shows up on social media, business cards, or ebooks
This isn’t just pretty fluff. These elements work together to create brand recognition and trust.
How Do You Build a Brand?
Branding starts from within.
It’s not about choosing fonts or colours right away. It’s about getting clear on:
Why you do what you do
Who you’re here to serve
What makes your approach unique
How you want people to feel when they interact with your work
Once you’re grounded in that, then you layer on the visuals. First the soul, then the style.
For beginners, a plug-and-play Brand Style Guide Template can make the process feel so much easier. That’s why I created the Hindu Goddess Collection—a suite of templates to help yoga teachers, wellness coaches and heart-centered creators build a brand that feels aligned, elegant, and easy to use (no tech overwhelm, promise).
How Does Branding Add Value?
Branding isn’t just about looking professional (although that’s part of it).
It also helps you:
✨ Attract your ideal clients—visually and energetically
✨ Build trust through consistency and coherence
✨ Charge more confidently for your services
✨ Show up with clarity instead of hesitation
When your brand feels aligned, showing up gets easier. You stop second-guessing. You start radiating.
Ready to Bring Your Brand to Life?
If you’re a yoga teacher, spiritual practitioner, or wellness coach who’s tired of piecing it all together yourself...
The Hindu Goddess Collection was made for you.
It’s a soulfully designed suite of templates (Canva Brand Guide, Squarespace Website Template, E-book / Workbook Layout)—each inspired by the energy of a Hindu goddess like Lakshmi, Saraswati, and Kali.
🪷 Fully editable
🪷 Easy to customise
🪷 Guided with heart
Join the waitlist now and be the first to know when the collection drops in May 2025:
👉 Join the waitlist at beatnikdesign.uk